Question 1

What is PullPush?

Accepted Answer

PullPush is a multi-tenant data synchronization platform that connects business systems — CRM, accounting, ecommerce, logistics, POS, and more. It syncs data across every connected system in real time.

Question 2

How does PullPush work?

Accepted Answer

PullPush maps data from every connected platform to a canonical model. Source events flow through an event pipeline with per-key ordering, circuit breakers, and dead-letter recovery. The runtime is deterministic — no AI in the sync path.

Question 3

Who is PullPush for?

Accepted Answer

PullPush is built for businesses, operations teams, and agencies managing data across multiple systems. Whether you have 2 connected systems or 200, PullPush keeps them in sync automatically.

Question 4

What platforms does PullPush support?

Accepted Answer

PullPush supports 22+ platforms including Shopify, Magento, Linnworks, Amazon, WooCommerce, BigCommerce, Squarespace, Xero, HubSpot, and more. Any platform with a REST or GraphQL API can be connected via the AI connector builder.

Question 5

Can PullPush connect any two systems?

Accepted Answer

Yes. PullPush uses a canonical data model as the hub, so any source can sync with any destination. Built-in connectors work out of the box. For platforms without a connector, the AI builder generates one from API documentation in minutes.

Question 6

How do I add a platform that PullPush doesn't list?

Accepted Answer

Use the AI connector builder. Paste your platform's API documentation (Swagger, OpenAPI, or raw docs) and PullPush generates a working connector with field mapping, authentication, and error handling. Typical generation time: 3-5 minutes.

Question 7

Is my data encrypted?

Accepted Answer

Yes. PullPush uses AES-256-GCM envelope encryption with per-tenant data encryption keys. API credentials are never stored in plaintext. Data is encrypted both in transit (TLS) and at rest in the database.

Question 8

What happens when a destination API goes down?

Accepted Answer

PullPush uses circuit breakers with 10x exponential backoff retry. Events queue in a dead-letter store and retry automatically when the destination recovers. No data is lost. Alerts notify you if delivery fails after all retries.

Question 9

How does shadow mode work?

Accepted Answer

Shadow mode runs the full sync pipeline without writing to the destination. PullPush compares what would be synced against actual destination data and shows a confidence score. You flip to live with one toggle when ready.

Question 10

How fast is PullPush sync?

Accepted Answer

PullPush processes events in under 50ms. Per-key ordering ensures events for the same SKU or order arrive in sequence, preventing race conditions. Webhook-based sources deliver in real time; poll-based sources run at configurable intervals.

Question 11

Does PullPush support multi-location inventory?

Accepted Answer

Yes. PullPush tracks stock levels per location. For platforms like Linnworks and Shopify that support multi-location inventory, PullPush maps each location to the canonical model and syncs per-location quantities independently.

Question 12

How much does PullPush cost?

Accepted Answer

PullPush offers a free tier with 2 connections and 500 events/month. The Pro plan is $49/month ($39/month annually) with unlimited connections, all data types, AI connector builder, and priority support. Enterprise pricing with custom SLAs is available.

Question 13

What's included in the free tier?

Accepted Answer

The free tier includes 2 connections, 500 events per month, core data types (stock, orders, products), shadow mode preview, and community support. No credit card required.

Question 14

Is there a contract or commitment?

Accepted Answer

No. PullPush is month-to-month with no lock-in. You can upgrade, downgrade, or cancel any time. Annual plans save 20% but are also cancellable with a pro-rated refund.

Question 15

How does the AI connector builder work?

Accepted Answer

The AI reads your platform's API documentation, identifies relevant endpoints and data models, maps fields to PullPush's canonical schema, generates snapshot and delta handlers, then type-checks and tests the connector before deployment.

Question 16

How long does it take to generate a connector?

Accepted Answer

Typical generation time is 3-5 minutes. Complex APIs with many endpoints may take longer. The generated connector goes through type checking and integration testing before it's available in your account.

Question 17

Is AI used during live syncing?

Accepted Answer

No. AI helps at build time to generate connectors, canonical mappings, and tests. The runtime is completely deterministic — no LLM calls during data synchronization. This ensures predictable, observable, and safe operation.

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